There has been much research on the power of colors, what they mean, and even how it effects mood. Although color preference can be altered based on experiences and culture, it plays a very important role in advertising/branding. Most consumers will make a decision about a brand based on the image that is created and color is an important part of that. When choosing colors to advertise your business it is important that the colors you choose align with what image you are putting forward.
Red is usually associated with excitement. It is has great visual impact, which is why red is used for traffic lights and stop signs.
Green is seen as a peaceful color and often is associated with nature. On the other hand, green is also associated with money and finance.
Blue is a universally loved color between genders. It promotes feelings of calm and reflection (think sky and water). It is also associated with intelligence and trust.
Yellow is often seen as a friendly color, especially in bright shades. It draws the attention of the viewer and as such many road signs are yellow.
Orange also evokes the cheerfulness of yellow, but it also has the intensity and endurance of red.
Purple expresses different ideas/meanings. It is often used with royalty and thereby correlates to quality and luxury. It is also the color of the cosmos, which provokes spiritual awareness and truth.
Black is all colors absorbed, or the absence of color, but it also has its place in advertising. Black brings about feelings of sophistication and glamour but also security and substance. It is identified as a color of distinction, as used in “black tie affair” and clarity, as in seeing something in “black and white”.
White is all colors reflected and is also very useful in advertising. It can be associated with sterile environments but it also evokes thoughts of purity and innocence. The luxury market often uses minimalism design, which depicts professionalism and elegance. This look is created by taking advantage of white space.
Choosing colors is an important part of the advertising process. The colors chosen should attract the viewer and tell them what they need to know about your business. If you already have the design you want, let Target Printing bring it to life! With our cutting-edge technology we can provide accurate proofs and quick turn around time. If you need assistance in design, our team is dedicated to make your visions a reality! We deliver consistent, high quality printing to reflect you. Give us a call today. (501) 663.9491